The mommy and me market is a huge and growing one. In fact, according to a recent survey by Marketo, more than half of moms are planning to create their own ecommerce stores to sell their products. The good news is that with mommy and me sites, there are plenty of opportunities to make money online, but the bad news is that you need to know what makes a mommy and me site a success. The following are some things to think about when developing your mommy and me site:
- Ask Her What She Wants
While you may be concerned about being too specific with your mommy and me site’s content, your mommy and me site will benefit from a clear vision of the goals and objectives of the site, along with a detailed plan of action for achieving them. If you haven’t figured it out yet, your mommy and me site’s goals are to increase brand awareness, develop loyal fans, attract new customers, and build sales. So figure out what you want to achieve for your mommy and me site, and then put together a plan of action to get there.
- Create The Perfect Moment
One thing that will help you create the perfect moment is to know your audience. Know their wants and needs. Know their likes and dislikes. Know what their emotional triggers are. By getting mommy and me tops online. And know how to use your products to deliver them that perfect moment. There are two things that really set the stage for that perfect moment: content and timing.
- Get Personal
You don’t need to do anything fancy to make Mommy and Me an attractive destination for mothers. But you do have to be willing to get personal. “Don’t just talk about yourself,” says Shanna Smith, founder and president of Mommy and Me. “Tell us what you love about being a mom and what makes your life meaningful.”
- Make Her Smile
She’s probably a little bit different from the moms on this site, but her kids are cute just the same. That’s why this mom’s site is a winner. The title alone gets her noticed in the search engines and she even uses a picture of her kid to get the message across. The text is a simple, short explanation of the products she sells, but she makes it fun and educational by talking about how it’s been great to watch her kid grow up, which is something many mothers of young children can relate to. She’s really made a site for both moms and kids.
- Show Her Something Unique
I love that this mommy and me website doesn’t have any fancy graphics or flash videos. It’s just a few images and short descriptions of products to sell. No need for a video because she’s not looking for a long presentation, she’s just looking for something that makes her mom feel happy and that she can share with her child.
As a mom, you know your kid better than anyone else does. Your child can only remember you through pictures and stories. What better way to connect with the moms who love your products than to take photos of your kids wearing your clothes? This way, your audience will grow by leaps and bounds. Here are five ways to make your mommy and me site a hit on the web.